E-Marketing Strategy: 3 Ways to Engage Your Audiences Through Social Media
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There are several styles of contests you can try: an old radio-style contest (think "the 27th caller"), a photo or video contest, a writing contest, a trivia contest, a "photograph our books on your bookshelf" contest and so on. These are fun to invent and fun to play. I recommend running a contest once a week—at the same time each week so that people will know when to play.
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J.S. McDougall
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