E-Marketing Strategy: 3 Ways to Engage Your Audiences Through Social Media
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2. The Giveaway. Giveaways are a much beloved tool of some social media marketers. They can be cheap and easy ways to motivate word-of-mouth recommendations. If you've got some books burning up shelf space that you'd like to off-load, look to your social media audience.
Pick a book to offer up—signed copies work well—and let people know that you'll send it off to the 1,000th person to "Like" you on Facebook, or the 5,000th person to follow you on Twitter, or—better yet—the 10,000th person to subscribe to your e-mail newsletter. Yes, you're effectively buying contact information, but it's a cheap, targeted, fun and public way to do it.
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- Companies:
- People Magazine
- YouTube
J.S. McDougall
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