E-Marketing Strategy: 3 Ways to Engage Your Audiences Through Social Media
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People find and follow companies on social media platforms to get a peek behind the curtain. They want the inside story—especially from industries with gatekeepers like in the publishing world. You'll often see the number of people following a company's Twitter account is dwarfed by the number of people following the personal account of that company's CEO. People would rather hear the mutterings of the head honcho than the polished pitches from the marketing team. People don't want polish. They want authenticity. Voice is important.
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- Companies:
- People Magazine
- YouTube
J.S. McDougall
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