E-Marketing Strategy: 3 Ways to Engage Your Audiences Through Social Media
The Voice
Finding the right person to run your social media efforts is vital and shouldn't be taken lightly. Companies often toss this task to transient interns because they assume young folks know how to best navigate these waters. Nine times out of 10, this is a mistake.
The person (or people) tasked with running your blog, Twitter, Facebook and YouTube accounts must be friendly, well-spoken, passionate about your topics, professional, diligent and not too busy to spend significant time talking to people online. That's a tall order and may seem impossible, but consider this: The person in this position is the most visible, most accessible, most influential customer service representative that your company will have. Filling this slot with talent is well worth the investment. He or she will be the "voice of your company."
- Companies:
- People Magazine
- YouTube