The Quirk Survival Handbook
1. It's the story, stupid. The story is what matters. To everyone. Our job as publishers is to give the world (readers, e-tailers, marketing partners) great stories to read (entertainment) and great stories to tell (information). No one knows how to do that better than publishers.
2. We are not in Kansas anymore. We are not even in the publishing business anymore. We are in the entertainment business. This is something we've said at Quirk for years. We are competing for attention against everything people do with their entertainment resources (their time and their money). We must make our products as compelling as any new movie, video game or app that comes down the pike. And we must use the same tools of engagement to let them know about it.
- Companies:
- Quirk Books
- People:
- David Borgenicht