The Quirk Survival Handbook
5 Tips for surviving thriving in the digital disruption.
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3. The whole is greater than the sum of its parts. Every aspect of a book (and the publishing process) matters, and should be pushed to add maximum value to the final product (and thus, the result). It always has been thus, and it always will be.
4. It's also the marketing, stupid. Which is, of course, part of the story (you're giving people a great story to tell). Learning how to market your books is the secret to continuing to survive and thrive. At Quirk, we believe that getting attention for our books is as important as making attention-getting books. Publishers must learn to get better at marketing, and we should shift our focus and models to be able to devote as many resources to marketing as we do to creating.
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- Companies:
- Quirk Books
- People:
- David Borgenicht
David Borgenicht
Author's page
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