The Quirk Survival Handbook
5 Tips for surviving thriving in the digital disruption.
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5. Growing new readers must be our main focus. I believe that the biggest problem we face in the United States (one that we haven't really begun to grapple with as an industry) is that people don't (or can't, or won't) read. We must use this digital disruption to confront that issue—to find and grow new readers, and to create new formats for enrapturing and engaging them. (Or else we are all racing to the bottom.)
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- Companies:
- Quirk Books
- People:
- David Borgenicht
David Borgenicht
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