Strategically Speaking: Should You Be Outsourcing Your Distribution?
7 questions that will help you decide.
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Qualitative vs. Quantitative Considerations
If we take it as a given that the current recession has permanently changed the operating environment of the book publishing industry (albeit to different degrees for different product lines and distribution channels), it is unlikely that any but the largest publishers or distribution specialists will have the scale or functional expertise to manage the increasingly demanding and complex requirements of the marketplace. Even this assertion is something of a misnomer, as the major players in the third-party distribution business are offering supplementary services such as e-book delivery, POD and short-run digital printing through partnerships with specialist firms.
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David Hetherington
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