Strategically Speaking: Should You Be Outsourcing Your Distribution?
7 questions that will help you decide.
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Deciding whether or not to consider outsourced distribution has become a recession-induced academic argument. Regardless of how capable we may believe our current, dedicated distribution operations (as broadly defined previously) to be, the periodic evaluation of outsourcing versus a captive distribution operation has become a requirement and is now fundamental to the strategic planning process for publishers. In order to be effective, the evaluation process must dispassionately examine the qualitative and quantitative considerations, one-time transition costs and, of course, the risks—all of which will be explored in greater detail throughout this column in future issues of Book Business.
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David Hetherington
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