Strategically Speaking: Should You Be Outsourcing Your Distribution?

As the second quarter of 2009 drew to a close and a subdued BookExpo America winded to a conclusion, the news from the book publishing industry continued to be mixed at best and, in some cases, downright depressing. The current environment is unique for many reasons. The challenges go beyond the implications of the global recession as the book industry faces changes in business models that have been in place for decades.