4. Send advance copies of your books to social media sites for members to review. When Gather receives advance copies of books, they will solicit members to read those books and write reviews for the site. According to Rosendorf, sometimes the site will post a notice asking members to volunteer to write a review, or sometimes they will actively seek out a member to write a review. “We are readers of our site, and we know who writes well on what subject and who has the most connections,” he says. “So if we know there’s a great writer on the Civil War who has 500 or 1,000 connections, and we get a book on the Civil War, we’re going to track down that member and ask if they’ll do a review.” Connections are important because, on Gather, when a member posts content or even a comment, all of their connections are notified. “… People are very likely to visit content of one of their connections,” says Rosendorf. “When [a member] writes [a book review,] we already have an audience for that content. That’s the benefit to the publisher.”