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www.Gather.com<%2Fa>),%20which%20President%20and%20COO%20Carl%20Rosendorf%20describes%20as%20“MySpace%20for%20grown-ups,”%20“Books”%20is%20one%20of%2011%20“essential”%20channels%20that%20visitors%20can%20navigate%20to%20find%20content%20and%20conversation%20of%20interest.%20Gather’s%20“Books”%20group%20boasts%20more%20than%2045,000%20members,%20who%20read,%20contribute%20and%2For%20comment%20on%20original%20content%20such%20as%20book%20reviews,%20articles%20and%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2F7-tips-utilizing-social-media-84211%2F" target="_blank" class="email" data-post-id="4626" type="icon_link">
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Not All Social Media Is Created Equal
Rosendorf is the first to admit that Gather––which is geared toward 30- to 60-year-olds and emphasizes thoughtful, in-depth discussions––will not meet all publishers’ needs. He offers the following tips for determining which social media site is right for you.
5. Start with demographics. Most social media sites are targeted to specific age groups. Determine who you want to reach, and which site will provide you with that particular audience.
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Janet Spavlik
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