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www.Gather.com<%2Fa>),%20which%20President%20and%20COO%20Carl%20Rosendorf%20describes%20as%20“MySpace%20for%20grown-ups,”%20“Books”%20is%20one%20of%2011%20“essential”%20channels%20that%20visitors%20can%20navigate%20to%20find%20content%20and%20conversation%20of%20interest.%20Gather’s%20“Books”%20group%20boasts%20more%20than%2045,000%20members,%20who%20read,%20contribute%20and%2For%20comment%20on%20original%20content%20such%20as%20book%20reviews,%20articles%20and%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2F7-tips-utilizing-social-media-84211%2F" target="_blank" class="email" data-post-id="4626" type="icon_link">
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2. Create a social media group for your company, a specific imprint or a specific title. As Rosendorf explains, your focus can be as broad or as narrow as you choose. He also notes that publishers can sponsor groups for a limited time or indefinitely, depending on their needs. Anyone can create a group for free on Gather; however, for a fee, “Gather is willing … to provide all the marketing and promotion services … if [the publisher] doesn’t have the resources to do it themselves.”
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Janet Spavlik
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