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www.Gather.com<%2Fa>),%20which%20President%20and%20COO%20Carl%20Rosendorf%20describes%20as%20“MySpace%20for%20grown-ups,”%20“Books”%20is%20one%20of%2011%20“essential”%20channels%20that%20visitors%20can%20navigate%20to%20find%20content%20and%20conversation%20of%20interest.%20Gather’s%20“Books”%20group%20boasts%20more%20than%2045,000%20members,%20who%20read,%20contribute%20and%2For%20comment%20on%20original%20content%20such%20as%20book%20reviews,%20articles%20and%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2F7-tips-utilizing-social-media-84211%2F" target="_blank" class="email" data-post-id="4626" type="icon_link">
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6. Determine what you are trying to accomplish on the site. “If they are trying to reach an audience [to] have a thoughtful discussion, then Gather is perfect for them,” says Rosendorf. “If they want more of a promotional site, that’s not Gather.”
7. Research the site’s social networking functionality and features. How are members able to connect and interact with one another on the site? For example, on Gather, a member’s connections are notified any time they post content or comments. “This is what differentiates us [from other social media sites],” says Rosendorf.
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Janet Spavlik
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