A Maturing Ebook Market
A new Book Business/ InfoTrends study shows publishers are focused on improving the ebook user experience.
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Of those respondents not currently producing ebooks, 85 percent are planning to offer ebooks within the next three years. Backlist is also going digital: About 80 percent of book publishers surveyed report having a strategy in place for making backlist titles available as ebooks. Furthermore, with the Association of American Publishers announcing in June 2012 that ebook revenues outpaced hardcover revenues for the first time ever, it is clear that book publishers must anticipate a more digital future.
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