A Maturing Ebook Market
A new Book Business/ InfoTrends study shows publishers are focused on improving the ebook user experience.
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Control over the user experience can be limited, however, by the capabilities provided by the ebook format of choice or the target device. For 76 percent of book publisher respondents, Adobe PDF is the format of choice for their ebooks, followed closely by EPUB (68 percent). While PDF supports some interactive elements, the wide variety of devices and platforms makes it a challenge to deliver consistent experiences from a single-source file. EPUB, on the other hand, allows for text reflow, enables the reader to control font formats and sizes, and natively supports rich media such as video, music, graphics and animation.
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