A Maturing Ebook Market
A new Book Business/ InfoTrends study shows publishers are focused on improving the ebook user experience.
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Publisher respondents conduct testing on an average of three different devices. The most popular device for testing is the Amazon Kindle, closely followed by Apple iOS devices and Barnes & Noble’s NOOK coming in third. “Enhanced” eReaders and tablets like the Kindle Fire and NOOK Color are currently less of a priority. Despite the described benefits, just under one third of book publishers surveyed reported that they do not test ebooks for specific mobile devices. With a laser focus on improving user experience, publishers must have device testing on their checklist to meet those objectives.
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