An Eco-Friendly Resource: Pinnacle Press’ new director of publishing is set to promote environmental initiatives
Extra: What are some of the other challenges, innovations or changes you foresee for book printing? What priorities are on the top of your list?
Bruner: Printers need to realize that educating their sales forces on eco-friendly options is a top priority—publishers want answers to questions, and many printers are still unable to readily meet this need. As printers utilize more and more short-run digital equipment, adopting recycled papers is another round of educating and testing, since papers that perform well on offset equipment don’t always work equally well on digital equipment. My goal is to help the company in these areas. In addition, it’s my job to stay abreast of current trends and topics being discussed by the many environmental communities, and continually incorporate best eco-friendly practices within the company and as offerings to our customers.