An Eco-Friendly Resource: Pinnacle Press’ new director of publishing is set to promote environmental initiatives

When book-component printer Pinnacle Press hired Deborah Bruner as its new director of publishing in late December, she also assumed an additional role: director of eco-friendly initiatives.

Bruner says she will not only work with publishers in regard to their print needs, but she also will help them incorporate eco-friendly papers into their business without “blowing their bottom line.” She spoke with Book Business Extra about the growing trend of printers focusing on eco-friendly business practices and how she will support publishers who are considering using more recycled stock.