An Eco-Friendly Resource: Pinnacle Press’ new director of publishing is set to promote environmental initiatives
Extra: Why are more printers looking into environmentally friendly practices?
Bruner: Green Press Initiative in the U.S. and Markets Initiative in Canada have been quite effective in getting publishers to make commitments to using recycled paper, and consequently, printers are realizing that they need to offer customers recycled options. How to do so and make these recycled options affordable is something I think most printers are still grappling with. I have spent a lot of time in my workshops educating publishers and printers on how to partner to make these options work for both parties. It’s important to remember that printers have concerns not just about price, but also printing quality and availability, and with recycled papers coming from all parts of the globe, this, along with being able to assure customers that no old-growth fiber is in the paper they buy, can become a real challenge. … In my role, I will continue to help publishers implement best-buying practices.