A Lesson in E-Literacy
Are educational publishers behind when it comes to widespread electronic opportunities?
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Still, Koenig says that while online tools may be essential, they will not become the only means for book marketing and reader engagement. “… We can’t underestimate the effect of a live book signing. I think chat rooms have to be seen as an extra, but not something that should substitute for that face-to-face meeting—that can gain a reader for a lifetime,” he says.
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Eric Butterman
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