A Lesson in E-Literacy
Are educational publishers behind when it comes to widespread electronic opportunities?
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Online Communities: Fostering Used-Book Sales
Dave McConnell, president of Hillsdale Educational Publishers, which specializes in Michigan-focused books, suggests textbook publishers may need to make some changes to continue to be profitable. “For the sake of efficiency, you’d like to limit how often a new edition comes out, but there’s tremendous pressure to have the very latest book,” he says. “At the same time, how many new editions can you make on the speeches of Abraham Lincoln? Do his speeches somehow change over time? Does he make new ones?”
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Eric Butterman
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