A Lesson in E-Literacy
Are educational publishers behind when it comes to widespread electronic opportunities?
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“We’ll have to pay closer attention to this over time,” says McConnell. “It may mean lowering the prices on textbooks or creating our own communities like the students have and finding ways to limit our losses.”
Chat Rooms: Essential, but
Non-Exclusive
Speaking of online communities, Castelli says chat rooms are becoming more a part of his company’s offerings, though he sees them presently as a value-add as opposed to a revenue driver. “We’ve set up ‘ask the expert’ sessions online where we have literacy experts do a 20-minute presentation and then entertain questions at the end from people in the audience. It’s been modestly successful, but it’s more a way to add to the relationship with our customer,” he says.
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Eric Butterman
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