Industry Statistics: Looking Behind the Numbers
Some may think that the bulk of the 12,000 or so mid-range to smaller publishers in the United States who do between $50,000 and $1 million in sales annually are better off paying attention to their marketing niche. For them, overall industry trends are in the category of climate change—a cosmic phenomenon that one has to live with, but what many perceive as being something you can do little about. But in fact, those cosmic trends can come home to roost in the smallest nest.
- Companies:
- Amazon.com
- American Booksellers Association
- Association of American Publishers
- Book Publishing Report
- Bowker
- Consortium
- Evangelical Christian Publishers Association
- Fordham University
- Independent Publishers Group
- National Association of College Stores
- National Book Network (NBN)
- Nielsen Media Research
- PMA
- Publishers Weekly
- Simba Information
- The Book Industry Study Group
- Places:
- Manhattan
- United States
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.