Industry Statistics: Looking Behind the Numbers
Tina Jordan, AAP vice president, points out that AAP uses different databases and economic models to serve different purposes. “AAP’s data is compiled based on facts gathered from the major book publishing media stakeholders via AAP’s monthly data-
collection industry service—the only statistical information servicing the book industry with factual data representing more than 80 participating publishers on a month-to-month frequency,” says Jordan. “To the greatest extent possible, the AAP uses no econometric modeling to develop its industry statistics. The raw data we receive directly from the major publishing industry stakeholders, and on a monthly basis––complemented by Census Bureau data––reaffirms the strength and accuracy in the data reported.”
- Companies:
- Amazon.com
- American Booksellers Association
- Association of American Publishers
- Book Publishing Report
- Bowker
- Consortium
- Evangelical Christian Publishers Association
- Fordham University
- Independent Publishers Group
- National Association of College Stores
- National Book Network (NBN)
- Nielsen Media Research
- PMA
- Publishers Weekly
- Simba Information
- The Book Industry Study Group
- Places:
- Manhattan
- United States
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.