Audio: Listen to Book Business Live Panels on Digital Transformation, Data & Bookselling Reinvented
Featuring speakers from Hachette, HarperCollins, Scribd, Pearson, McGraw Hill, Rodale Books, Perseus, and Cengage
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Panelists: Phil Madans, Executive Director of Digital Publishing Technology, Hachette
Clancy Marshall, VP Core Platforms, Pearson
Zach Posner, SVP, School Group, McGraw-Hill Education
Moderator: Joe Wikert, Director of Strategy & Business Development
Unlocking the Opportunities of Data Analytics
This panel explores how leaders in the industry are collecting and analyzing data to inform strategy and boost revenue.
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