Audio: Listen to Book Business Live Panels on Digital Transformation, Data & Bookselling Reinvented
Featuring speakers from Hachette, HarperCollins, Scribd, Pearson, McGraw Hill, Rodale Books, Perseus, and Cengage
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Panelists: Andrew Weinstein, VP of Content Acquisition, Scribd
Adam Silverman, Sr. Director, Digital Business Development, HarperCollins
Tom Breur, VP Data Analytics, Cengage
Moderator: Brian O’Leary, Principal, Magellan Media Partners
Bookselling Reinvented: How Boosting Discoverability, Experimenting with D2C, and Analytics-Based Marketing Can Drive Sales
This panel dives into how publishers are adopting innovative Digital Era strategies to reinvent the sales and marketing of books and form direct relationship with their readers.
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