Audio: Listen to Book Business Live Panels on Digital Transformation, Data & Bookselling Reinvented
On the last day of March, Book Business held its first Executive Summit on Digital Publishing. The objective of the event was to provide publishing leaders proven tactics on restructuring their company for the digital era, harnessing the power of data analytics, and utilizing new bookselling and marketing channels. The inaugural event was well received by attendees.
In the interest of exposing the thought provoking ideas that were shared by our panelists to the greater Book Business community, we’re posting the audio of each panel. You can tune into these discussions by clicking the embedded audio below.
Transforming Your Company for the New Era of Book Publishing
This panel provides a high-level discussion of how publishers must reorient their organizations to prepare for the future and discusses the talent and technology publishers need to thrive.
Panelists: Phil Madans, Executive Director of Digital Publishing Technology, Hachette
Clancy Marshall, VP Core Platforms, Pearson
Zach Posner, SVP, School Group, McGraw-Hill Education
Moderator: Joe Wikert, Director of Strategy & Business Development
Unlocking the Opportunities of Data Analytics
This panel explores how leaders in the industry are collecting and analyzing data to inform strategy and boost revenue.
Panelists: Andrew Weinstein, VP of Content Acquisition, Scribd
Adam Silverman, Sr. Director, Digital Business Development, HarperCollins
Tom Breur, VP Data Analytics, Cengage
Moderator: Brian O’Leary, Principal, Magellan Media Partners
Bookselling Reinvented: How Boosting Discoverability, Experimenting with D2C, and Analytics-Based Marketing Can Drive Sales
This panel dives into how publishers are adopting innovative Digital Era strategies to reinvent the sales and marketing of books and form direct relationship with their readers.
Panelists: Mary Ann Naples, SVP Publisher, Rodale Books
Rick Joyce, Chief Marketing Officer, The Perseus Books Group
Heather Fain, SVP, Director of Marketing Strategy, Hachette Book Group
Moderator: Denis Wilson, Editor-in-Chief, Book Business