Shrinking Library Market Poses Challenge to University Presses
Author, Marketer and Independent Publisher Laura Waldron discusses challenges in today’s university press market and offers advice on combating a shrinking library market.
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Libraries are getting less funding, both internally and from external sources, than they had, and their discretionary money is now earmarked for acquisitions in electronic products, or digitizing their own content. University presses are having to fill that shortfall in other kinds of sales, with varying rates of success. Some are publishing more trade-oriented books, some are raising prices on their specialized books, some are publishing books of regional interest, some are positioning themselves as nonprofit businesses and trying to set up fund-raising campaigns. Some university presses try a little of everything.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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