Shrinking Library Market Poses Challenge to University Presses
Author, Marketer and Independent Publisher Laura Waldron discusses challenges in today’s university press market and offers advice on combating a shrinking library market.
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Can you point to any significant changes in marketing strategies or in the marketing landscape that have taken place in your career?
Waldron: Besides the decline in library sales, there are a few other significant changes in our world. [First,] the rise of superstores. This is old news, I know, but it has certainly changed the marketplace. Just as for trade publishers, they can make or break a book for us. We’re also dealing with the business conditions that trade publishers are.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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