Ready to Print
Behind Amazon.com’s purchase of new Hewlett-Packard presses and its plans for print-on-demand.
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Martin says the company’s major book publishers have responded well to Amazon’s POD strategy.
“Our publishing partners have been very enthusiastic about this, even before this announcement,” he says. “This has definitely helped in building their enthusiasm. For their entire catalog—they will never stock out. They don’t have to deal with the inbound logistics costs of pushing lower-velocity units to us. They’re basically made in the fulfillment center. It’s all outbound.”
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