Ready to Print
Behind Amazon.com’s purchase of new Hewlett-Packard presses and its plans for print-on-demand.
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Offset Quality
According to Kim Willis, HP’s segment manager for books and publishing, digital technology has improved significantly, to the point that the quality of the finished book is on par with those printed traditionally with offset presses. The Indigo presses offer near-offset quality, she says. HP’s Indigo line of presses uses liquid ink, as opposed to dry toner, which translates into better print quality thanks to higher resolution and color fidelity.
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