Ready to Print
Behind Amazon.com’s purchase of new Hewlett-Packard presses and its plans for print-on-demand.
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According to market research that HP issued, the books-on-demand market is expected to grow from last year’s page count, approximately 20 billion book pages, to approximately 38 billion book pages by 2009.
“Amazon’s installation of on-site demand printing is part of a trend that has been underway for several years,” says Schwartz. “Several major publishers are known to have plans underway to install POD digital presses in their warehouses. Edward Brothers has had several satellite installations operating [at publisher sites] for several years. At the same time, independent printers are, in the main, either installing digital demand presses or partnering with digital print providers.”
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