Ready to Print
Behind Amazon.com’s purchase of new Hewlett-Packard presses and its plans for print-on-demand.
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According to Willis, the partnership between Amazon and HP is currently “ongoing,” but no specifics have been determined as to what the scale of that business relationship would be in the future.
Eugene G. Schwartz, Book Business columnist and editor-at-large of ForeWord Magazine, says the trend is an inevitable outcome of the close logistical connection between printing and shipping the book, and the push to reduce inventory burdens.
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