Ready to Print
Behind Amazon.com’s purchase of new Hewlett-Packard presses and its plans for print-on-demand.
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Willis says other factors beyond print quality have led to the book industry fully accepting the product printed off the digital press.
“I think it’s economics; certainly the opportunity exists that they [Amazon] can print the number they need without going into the inventory,” Willis says. “Consequently, publishers, as well as printers, are working together to understand the economics. I think it’s back to this whole concept of changing the model of publishing.”
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