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Book%20Industry%20Study%20Group<%2Fa>'s%20(BISG)%20first%20"Making%20Information%20Pay%20for%20Higher%20Education"%20event<%2Fa>.%20A%20range%20of%20speakers%20addressed%20challenges%20familiar%20to%20many%20publishers,%20including%20determining%20what%20consumers%20want%20in%20a%20print-digital%20integrated%20world%20and%20how%20to%20deliver%20it%20to%20them,%20as%20well%20as%20issues%20specific%20to%20the%20education%20sector,%20such%20as%20the%20ongoing%20debate%20over%20textbook%20pricing.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbisg-event-addresses-challenges-higher-ed-publishing%2F" target="_blank" class="email" data-post-id="5703" type="icon_link">
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After a welcome from BISG Executive Director Scott Lubeck, Steve Paxhia, president of Beacon Hill Strategic Solutions, took to the podium to discuss BISG's inaugural study, "Student Attitudes Toward Content in Higher Education." When the study results initially were released in early January, one particular statistic made news headlines internationally: Nearly 75 percent of students who responded to the study said they prefer printed texts, "citing a fondness for print's look and feel, as well as its permanence and ability to be resold," according to BISG.
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Janet Spavlik
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