Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Book%20Industry%20Study%20Group<%2Fa>'s%20(BISG)%20first%20"Making%20Information%20Pay%20for%20Higher%20Education"%20event<%2Fa>.%20A%20range%20of%20speakers%20addressed%20challenges%20familiar%20to%20many%20publishers,%20including%20determining%20what%20consumers%20want%20in%20a%20print-digital%20integrated%20world%20and%20how%20to%20deliver%20it%20to%20them,%20as%20well%20as%20issues%20specific%20to%20the%20education%20sector,%20such%20as%20the%20ongoing%20debate%20over%20textbook%20pricing.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbisg-event-addresses-challenges-higher-ed-publishing%2F" target="_blank" class="email" data-post-id="5703" type="icon_link">
Email
Email
1 Comment
Comments
Neil Marquardt, director of 4LTR Press, a division of Cengage Learning, which is experimenting with a "one price fits all model"—products offered in print only, digital only and a combination of print and digital, all priced at a $60 to $70 price point—pointed to The Daily, Rupert Murdoch's recently released iPad-only magazine, and its content created specifically for the iPad format. "We need to do that as publishers," he said, expanding on a point made earlier in the day by Paxhia that consumers do not like replica versions of print products.
1 Comment
View Comments
E
Janet Spavlik
Author's page
Related Content
Comments