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Book%20Industry%20Study%20Group<%2Fa>'s%20(BISG)%20first%20"Making%20Information%20Pay%20for%20Higher%20Education"%20event<%2Fa>.%20A%20range%20of%20speakers%20addressed%20challenges%20familiar%20to%20many%20publishers,%20including%20determining%20what%20consumers%20want%20in%20a%20print-digital%20integrated%20world%20and%20how%20to%20deliver%20it%20to%20them,%20as%20well%20as%20issues%20specific%20to%20the%20education%20sector,%20such%20as%20the%20ongoing%20debate%20over%20textbook%20pricing.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbisg-event-addresses-challenges-higher-ed-publishing%2F" target="_blank" class="email" data-post-id="5703" type="icon_link">
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Jade Roth, vice president of books and digital strategy, Barnes & Noble College Bookstore, also noted an increase in rentals at B&N College Bookstores, two-thirds of which now offer rental programs. "When offered a choice, 30 percent of students choose rental," she said.
Roth also said that educating students on digital options was a challenge. The biggest challenge, she continued, was explaining digital rights management (DRM). "They expect freedom," she said of students. They also expect consistency, she continued, and are confused by different publishers offering different levels of DRM.
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