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Book%20Industry%20Study%20Group<%2Fa>'s%20(BISG)%20first%20"Making%20Information%20Pay%20for%20Higher%20Education"%20event<%2Fa>.%20A%20range%20of%20speakers%20addressed%20challenges%20familiar%20to%20many%20publishers,%20including%20determining%20what%20consumers%20want%20in%20a%20print-digital%20integrated%20world%20and%20how%20to%20deliver%20it%20to%20them,%20as%20well%20as%20issues%20specific%20to%20the%20education%20sector,%20such%20as%20the%20ongoing%20debate%20over%20textbook%20pricing.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbisg-event-addresses-challenges-higher-ed-publishing%2F" target="_blank" class="email" data-post-id="5703" type="icon_link">
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Despite these obstacles, familiarity with e-textbooks is growing among students, said Nelson and Traylor. Forty-two percent of surveyed students had purchased or tried out an e-textbook last year compared to 18 percent in 2008, according to NACS data.
Nelson and Traylor also indicated that students are "very enthusiastic" about textbook rental programs, which they view as approximately 50-percent off the retail purchase price. "Students love sales promotions," said Traylor.
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Janet Spavlik
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