Book Business Expanding Digital & Events, Ratcheting Down Print
Much like the book industry, magazine publishing has experienced near-constant change for the past decade. As new platforms for engaging readers and building community around like-minded people have emerged, the magazine business has had to quickly evolve.
To that end, Book Business has developed a robust website, launched a daily e-newsletter, presented countless in-depth webinars, and unleashed a series of highly-targeted events, such as the Digital Book Printing Conference. As part of this ongoing evolution, in 2016 Book Business will be discontinuing the regular publication of the print magazine. (However, we do intend to publish special topic issues where we see the opportunity and demand, such as the Top 20 Book Manufacturers issue).
Going forward, we’ll set our attention on providing even more valuable content on the web and best-in-class events. The book publishing community and supporting vendors have responded with enthusiasm to our live events and these meetings have expanded the reach of the Book Business brand and enabled us to advance our mission of serving the most progressive intelligence available to publishers.
A greater digital presence is also an opportunity to be more nimble in our coverage, as well as explore platforms that offer greater user interactivity and engagement, such as video and online learning. Look for more daily reporting and commentary from our growing community of contributors. (Want to write for us?) Expect more webinars custom designed to help book publishers grow their businesses, as well as targeted events of the same stripe.
If you’re not already, I’d encourage you to subscribe to our daily newsletter, Book Business Insight, to keep up to date on all of the above.
As always, I welcome your feedback on topics or issues we should be covering or otherwise.
Thanks for reading.
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.