Book Business EXTRA! Q&A -- Cofounder of iAmplify Speaks About Helping HarperCollins Provide Audio and Video Content Online That Go ‘Beyond the Book.’
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EXTRA! -- How will this build additional revenue?
Hidary -- The book business model now is to come out with a $30 product, which is a lumpy and hard-to-predict, quick fall-off after the book is published type of business model. How about a better business model, a more annuity-based business model. Yes, we’ll still come out with physical books, but we translate the people who love Jack Welch into a cadre of subscribers and a’ la cart users of Jack Welch interviews, translate that into regular new insight from Jack Welch that can give users what Jack is thinking today ... We want to know what Jack thinks about that, not just what he wrote two years ago.
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- Companies:
- Amazon.com
- HarperCollins
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