Book Business EXTRA! Q&A -- Cofounder of iAmplify Speaks About Helping HarperCollins Provide Audio and Video Content Online That Go ‘Beyond the Book.’
EXTRA! -- Is this something you see other publishers taking notice of?
Hidary -- Going beyond the book takes book publishing to a whole other level. Things are not just going digital in the sense of [things like] audio going from tape to download. That’s a small part of it. The big picture is the book publishing model--HarperCollins is realizing--is fundamentally changing. What they realized was that they were in the position to get ahead of the curve on this, to be the first publisher out of the box to initiate this new model. We now have the ability with the iAmplify platform to give Harper and authors the ability to, on a regular basis, publish fresh content, fresh material, audio and video, and interact with their audiences.