Book Business EXTRA! Q&A -- Cofounder of iAmplify Speaks About Helping HarperCollins Provide Audio and Video Content Online That Go ‘Beyond the Book.’
EXTRA! -- How would the feedback help publishers?
Hidary-- I think this gives us a medium for immediate feedback as to what readers want. In both in nonfiction and fiction, all the major categories in publishing. We put a mixture of content on the Digital Media Cafe. From that range, we get immediate feedback of what users want. Editors can then take that feedback. I think the feedback is critical.