Book Business EXTRA! Q&A -- Xerox’s New Technology Helps Customize Teaching Materials Digitally
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EXTRA! -- How does this change what is currently available in the textbook market?
Yelencsics -- This is really revolutionary. You’re going from offset to digital. ... Book publishers are pulling for it -- the book printers are doing it the way they’ve always done it because they can demand these prices. ... The publishers were really enamored with the lower price per book. We’ve actually modified the IGen3 (Digital Production Press). Because we’re running these lightweight stocks, we had to make some modifications and develop the software to automate the process. It’s a really exciting new capability.
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- Companies:
- Xerox Corp.
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