Book Business EXTRA! Q&A -- Xerox’s New Technology Helps Customize Teaching Materials Digitally
Xerox rolls out a new digital production product this weekend at Graph Expo 2006--it’s one that the company expects will change the way teacher’s editions of textbooks are produced. Incorporating a combination of a press retrofit and new software, school districts across the country will now have the ability to pick what content goes into their version of the teacher’s textbook to help meet the “No Child Left Behind” legislation at a much lower price. Printers will be able to produce the books more quickly and at a much lower cost, too. Tracy Yelencsics, manager of Production Color Marketing for Xerox’s Production Systems Group, chats with Book Business EXTRA! about the new offering.