Book Business EXTRA! Q&A -- Xerox’s New Technology Helps Customize Teaching Materials Digitally
EXTRA! -- Should we expect to see this type of technology used in the production of other types of textbooks or other books?
Yelencsics -- I think so. ... There’s a couple of ways it can be used. With other textbooks in general, a lot of times you’re running very short quantities. You want to make sure you can do that digitally, rather than off an onset press. Both the textbook and teacher’s edition require them to be available for 10 years. As the traditional model, for the teacher’s edition, as well as the textbook, you don’t want to put it on press again. You print it, store it in a warehouse. That drives cost up. With this, as you get to the end of that 10 years, you can reprint them on-demand with a digital file. That’s why it will be utilized in other textbooks. We’re also seeing a lot of this in self-published books.
- Companies:
- Xerox Corp.