Frankly Speaking: The New Age of Book Printing
Terminologies for new printing technologies feel somewhat like speaking a new language. Here’s a guide to the lingo.
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Frank Romano
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Publishers gamble on every book. The rules have changed in terms of what sells, and it is difficult to forecast demand. Publishers traditionally focus on unit cost, which has favored offset. New, roll-fed inkjet printers are providing a meaningful alternative, and publishers now have a tinge of POD religion.
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- Companies:
- Amazon.com
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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