Frankly Speaking: The New Age of Book Printing
Terminologies for new printing technologies feel somewhat like speaking a new language. Here’s a guide to the lingo.
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Frank Romano
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Offset vs. Digital
Offset litho prints from a static image carrier (plate), and every impression is the same. If an impression is different, you did something wrong. Because of the nonproductive period of press setup called "makeready," short-runs are not economically justified for offset litho. But, because makeready is absorbed into each printed unit, unit costs decline as run lengths increase. A newer offset system may reduce makeready, but it will always exist.
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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