Frankly Speaking: The New Age of Book Printing
Terminologies for new printing technologies feel somewhat like speaking a new language. Here’s a guide to the lingo.
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Frank Romano
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A major difference between the two is that digital printing has no makeready. Theoretically, with digital printing, you can have your book(s) almost immediately, or on-demand. Some use the term on-demand as a euphemism for "fast." The decision to print digitally or by offset usually is based on run lengths—shorter runs go digital, and all other runs go offset.
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- Companies:
- Amazon.com
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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