Frankly Speaking: The New Age of Book Printing
Terminologies for new printing technologies feel somewhat like speaking a new language. Here’s a guide to the lingo.
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Frank Romano
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Roll-fed (or web-fed or continuous feed) printers speed improvements and print on wider webs (supporting three-up impositions). They can generally handle lower substrate weights than cut-sheet, and print longer (short) runs.
The 'Long Tail' and 'One-sies'
The "long-tail" term has gained popularity as a retailing concept describing the strategy of selling a large number of unique items in very small quantities, and selling fewer items in large quantities.
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- Companies:
- Amazon.com
E
Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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